Category Manager/Head - FMCD

Job Title: Category Head

Department: Product Management & Marketing

Location: Chennai

Job Purpose:

Category Manager's main role will be to manage the product range for our client. Incumbent will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of his / her duties. The goal is to increase sales and profitability of business to drive sustainable growth.

Job Responsibilities:

- Analyze data or insights to determine industry and consumer trends

- Devise long-term development strategies for product categories

- Develop exit strategies for unsuccessful products

- Foster trust relationships with vendors to achieve better pricing and quality of services

- Place appropriate orders to ensure product availability that meets consumer demands

- Determine the positioning of a product category to maximize visibility

- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

- Make forecasts for product demand to ensure the sustainability of inventory

- Assume responsibility of budget development and revenue for category

Specifications Required:

Essential Qualification: MBA Specialization in Marketing (Preferred)

Experience:

- 6-10 years in experience in Product marketing.

- Proven experience as category manager or similar role

- Solid knowledge of category management, marketing and sales principles

- Person must have a commercial mindset and full comprehension of marketing and sales principles.

- Understanding of data analysis and forecasting methods

- An analytical mind with a strategic ability

- Excellent communication and people skills

- Industry preference: Consumer Durables, FMCG etc.