Category Manager - Foods Business

Category manager- Foods

We are seeking an experienced and strategic Marketing Category Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of successfully managing marketing initiatives, driving brand growth, and leading a team to achieve business objectives. As the Marketing Category Manager, you will be responsible for developing and implementing comprehensive marketing strategies to position our products/services within the market, increase brand awareness, and drive revenue growth.

Key Responsibilities:

Market Analysis and Research:

- Conduct thorough market research to identify trends, opportunities, and competitive landscape.

- Analyze consumer behavior, preferences, and industry developments to inform marketing strategies.

Strategic Planning:

- Develop and implement strategic marketing plans for assigned product categories.

- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

Brand Positioning:

- Define and enhance the brand positioning within the market.

- Develop and maintain a consistent brand image across all marketing channels.

Campaign Management:

- Lead the planning, execution, and optimization of marketing campaigns.

- Collaborate with creative teams to develop compelling and effective marketing collateral.

Product Launches:

- Oversee the successful launch of new products, ensuring effective communication and market penetration.

- Develop and execute go-to-market strategies for new product introductions.

Team Leadership:

- Manage and mentor a team of marketing professionals.

- Foster a collaborative and innovative team culture to drive success.

Performance Measurement:

- Establish key performance indicators (KPIs) to measure the success of marketing initiatives.

- Regularly analyze and report on the performance of marketing campaigns and adjust strategies accordingly.

Budget Management:

- Develop and manage marketing budgets for assigned categories.

- Ensure efficient allocation of resources to maximize ROI.

Stakeholder Collaboration:

- Collaborate with sales, product development, and other departments to ensure alignment and support for marketing initiatives.

- Build and maintain strong relationships with key stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

- 7+ years of experience in marketing, with a focus on category management.

- Proven success in developing and implementing comprehensive marketing strategies.

- Strong analytical and strategic thinking skills.

- Excellent leadership and team management abilities.

- Exceptional communication and interpersonal skills.

- Demonstrated ability to work collaboratively in a cross-functional environment