Category Manager - FMCG/Pharmaceuticals

Drive Key Business Agenda :

- Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring

- Regular Monitoring of the brand key parameters and off take trends to ensure better planning

- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve

- Business Targets & Management Goals.

- Market Share Target: Equal focus on products & brands across branches in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone. Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

- Develop and implement Marketing plans

- Develop & implement marketing plans which addresses brand requirements - short term & long term

- Develop and implement the communication strategy for the brand.

- Conceptualize & implement 360- marketing programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Driving Digital campaigns/activations for the brand

- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.

- Visual Merchandising: Effective execution of ATL&BTL activities, product display support