Category Manager - FMCG - IIM/ISB/MDI/FMS

Category Manager-FMCG

Profile & Experience:

1. MBA from a reputed B-School.

2. Must have experience in Category Management in FMCG or food services company.

3. Must have exposure to following functional areas.

4. Product / category management.

5. New Product Development.

6. Customer research.

7. Experience in Sales is desirable.

Responsibilities:

- Customer Insights - Undertake necessary researches to derive sharp actionable customer insights within each of the customer segments.

- Category growth & profitability - Drive strategies to gain market share in each of the categories by actively collaborating with the Sales Team.

- Constantly evaluate competitive context, drive pricing strategy and deliver planned category revenues and contributions.

- New Product Development - Drive the NPD program with active collaboration with R&D, Sales and Operations departments. Deliver the identified success metrices for each new product.

- Streamline & improve NPD process and eventually digitize the same.

- Brand Architecture - Strategize and implement the brand architecture, define the sharp positioning for each of the brands and ensure implementation of brand codes.

- Managing agencies - Manage good relations with external agencies, outline scope of work and oversee their delivery.