Category Manager - FMCG

Role : Category Manager

Job description :

- Develop and implement short & long term marketing strategies

- Responsible for category and leading a team

- Develop and execute creative & innovative promotional inputs to improve visibility and market share as per the brand objectives both through advertising & below-the-line (BTL) activities.

- Develop and execute a marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand

- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline

- Monitor/track performance of brands and budgets, deliver the objectives

- Prepare creative, media plan briefs for the brand and lead, co-ordinate & evaluate implementation for brand support.

- Coordinate with stakeholders for success of marketing initiatives .

- Research

- Facilitate integration of marketing, product development and other inputs as appropriate

Candidate Profile :

- MBA Premier Institute. Around 10 years of experience handling Consumer Facing Categories like FMCG/Consumer Electronics/Durables/Telecom/Automobile etc.

- Strong communication & influencing abilities are desired.

The brand is part of leading MNC in the world. Enjoying strong brand equity the company has presence across the globe and is regarded highly as an employer.

This job description is intended as a representation of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.