Category Manager - Consumer Durable

Category Manager - Consumer Durables

Category Managers are to be responsible for:

- Insights about their categories, consumer insights, dealer insights, monitoring market trends and competitive activities, planning market research with central marketing

- Sales development and market share gains, jointly shared with sales function

- Including demand forecasting for their category, key SKUs

- Working with Cluster Heads/state heads on low base key products to take remedial actions

- Select proper products for conducting BTL in each of the geographies in consultation with Cluster Heads/state heads

- Create high-quality content for all BTL activities

- Planning, implementing and evaluating post-performance of marketing activities (ATL digital, retail). Develop monthly and quarterly marketing and field input plans with Cluster Heads /State Heads

- Managing marketing expenses (sales and marketing i.e., schemes and A&SP)

- Innovation roadmap for the category.

- Planning NPDs with R&D on a forward basis

- Planned field launch of new products with sales function and drive sales of 'Young Products' to achieve desired results

- Coordination with other functions in supply chain and operations for smooth functioning of their category in market

- Works on certain subjects where lead is taken by Category management head

- Ideation for big new products/categories

- Brand communication (ATL, digital, BTL)

- Strategy for overcoming obstacles in scaling up volumes of new products and Young products

- Developing strategy for competition fighting

- Product or SKU rationalization/Cost reduction/improved product mix

- Identification of packaging innovation

- Brand architecture initiatives

- Identification and design of any other new major initiative