Posted By
Posted in
Sales & Marketing
Job Code
841746
Position : Category manager Home & Personal Care - FMCG
Location - Mumbai
Job Description :
- This is a category manager role for managing Home & Personal Care Category.
- The role requires a lot of creativity to build brands and categories from scratch, it will deal with a lot of cross functional collaboration, Micro marketing strategies, Channel Collaboration, Digital & E Com Marketing For Brand Building As Well As Performance and Building Brands In Lifestyle Channels
- Own and manage the product development lifecycle by working closely with Marketing,
Procurement, Operations, R&D, Quality functions :
- Develop Brand Positioning, Identity & Architecture for consistent brand development
- Develop yearly category business plan, marketing plan, quarterly and monthly forecasts
- Coordinate with Sales & Supply Chain for ensuring achievement of monthly, quarterly and yearly business objectives
- Plan & Implement Brands Marketing Plan For Achievement Of Business Objectives
- Collaborate with Sales on development on trade marketing plans for the category
- Identify Innovation & Renovation Opportunities and Implement the same thru cross functional coordination
- Identify brands research needs and implement the same
- Develop the brands communication strategy and implement the same thru Offline & Online Media
- Collaborate with E Commerce For Performance Marketing & Brand Development On The Platforms
- Plan & Implement Brands Promotional Needs Thru Active Collaboration With Cross Functional Teams
- Track Brands Performance on business metrices, plan and implement appropriate actions to achieve business objectives
- Experience preferably in consumer or FMCG company as a brand manager with experience of Activation, Innovation & Equity Management
Preferably should experience from Home & Personal Care
- Detailed JD will Be providing on basis of interest
- Kindly send CV with CTC details
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Posted By
Posted in
Sales & Marketing
Job Code
841746