Category Manager - Beverages - Retail/FMCG

Experience in Retail OR FMCG Manufacturing industry is a must.

Responsible for the Beverage Category Management.

Job Responsibilities -

- Responsible to drive Top line and Bottom line (Revenues) in alignment with the company strategy and for respective category.

- Close terms of trade with Suppliers, Category margin and modular planning for respective category.

- Assortment planning through Market visits by understanding shopper's insight, seasonality changes, brand and competition strategies.

- Finalizing right mix of supplier/distributors to meet geographical sales demand with periodical review on brand performance and driving vendor relation.

- Developing joint business plans (JBP) with national and regional suppliers to ensure appropriate investment budget for enhancing category growth and the return on investment for mutual benefits.

- Plan and design new product launch strategy nationally with different brands. Monitor and evaluate success of launches and accordingly plan for shelf space at stores.

- Synchronize and strategize top - line and bottom line brands sales (long term and short term plans) thru product mix, designing promotions and controlling markdown.

- Responsible for Feature (mailer) planning every month and drive events/merchandise through the flexible space available in stores.

- Develop quarterly marketing calendar & manage various activations for category development like promoter's activity, sampling, mega displays, flyers, and newspaper ads, various seasonal and festive events at stores in line with same.

- Assessing business performance by maintaining tracker to analyze comp, sales achievement for events, promotions and product launches.

- Coordination with supply chain to ensure vendor fill rates and In-stocks are maintained with minimal working capital, with finance for closing monthly category margins, quarterly vendor reconciliations and with Store Operations for solving customer queries, concerns and other operational issues.

- Drive category growth through innovation and new initiatives.