Category Manager - Baby Business - Personal Care/FMCG

Urgent requirement for 'Category Manager'

Position : Category Manager

Experience : 3 - 8 Years

Location : Gurgaon

CTC: 15- 20 LPA CTC

(Candidates only from FMCG and Personal Care company can apply) - please don't apply if your current CTC is less than 7 LPA (only fixed salary not including variable)

Company: A leading herbal based personal care brand having Pan India presence.

Knowledge, Skills And Abilities:

- To lead the complete marketing/product management for the category in India through developing a comprehensive category roadmap, product selection, driving action plan& monitoring the results of marketing activities.

Key Responsibilities:

- Market monitors: studying competitors, market players, trends, market capacity, product seasonality & selling channels.

- Define a clear Road Map for the category (includes both short term & long term goals).

- Responsible for formulating strategy by product segment.

- Identify & select appropriate products from Global list based on comprehensive market study which should lead to both Category growth & brand development.

- Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products.

- Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team.

- Develop and lead internal & external products/ category trainings for local sales team and distributor's sales teams.

- Market budget controlling for the category (within the framework of the activities required)

- Developing & executive a complete Media Plan for the category.

- Lead - a full circle- of trade supportive activities including motivation programs for sales teams and materials for shops.

- Control and analyze effectiveness of ATL/BTL activities for the category.

- Consumer profile analyses on external database.

- Price positioning.

- GM category analyzes.

- Market visits to regional cities all over the country (about 30%)

- Supporting appropriate channel development strategy.

- Provide merchandizing standards for the category.

Skills:

- 3+ years of working experience on the relevant position in the Baby Business (preferably from Toys) or FMCG specially the ones that are in baby cosmetics.

- MBA marketing from Premier Business School

- Graduation any

- Strong communication skills;

- Fluent level of English (spoken and written) is a must

- Strong computer skills including MS Office (presentation skill is a must)

- Excellent analytical skills

Interested candidate please forward your updated resume with below details:

CTC:
ECTC:
Current Company:

Sunil K N
Associate Consultant
Antal International Network
Web: www.antal.com
Bangalore - 560011