Category Manager

Responsibilities / Deliverables :

- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals - Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs

- Monitoring Brand performance :

- Negotiate budgets, set goals, monitor and report on performance

- Secure Margins in line with overall guidance

- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan

- Meet the plan for recognition and awareness of accountable brands - Report performance against key metrics in approved formats

- Improve customer experience and retention.

- Develop processes and procedures to drive customer retention - Drive banner revenue through list growth, segmentation and increased efficiency.

- Analyze user experience across channels and touchpoints through web analytics and determine potential improvements