Category Manager

Leading the ideation to innovation development process for identified strategic opportunities for the brand. Coordination with sales, field marketing, R&D, technical team, and other cross-functional team members towards the successful delivery of the stated objectives for the role.

Role & Responsibilities :

Specifically, focus on the innovation process (from ideation to Launch) for fulfilling the following objectives:

Product Portfolio Competitiveness :

- Coordination with Sales and Field Marketing teams to develop an understanding of the right comparison benchmarks for product benchmarking exercise

- Benchmarking the product portfolio with their respective regional/national competitors for techno-commercial comparison, by liaising with the R&D and Technical team

- Formulating the action plan emerging out of the benchmarking exercise - either new proposition formulation or triggering innovation process

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Product Portfolio Premiumization :

- Coordination with Sales and Field Marketing teams to develop an understanding of the current usage of the product portfolio

- Identification of possible usage spaces that can be commercially unlocked - either an increase in usage or a better solution to the usage problem - by a premium innovation to the product portfolio

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Product Portfolio development for unaddressed surfaces/needs :

- Coordination with Sales and Field Marketing teams to develop understanding

- Assessing the usages of the current portfolio towards creating a sharp innovation brief for the development of product(s)

- End-to-end handling of product innovation process thereafter, in liaison with cross-functional team

Qualification:

- MBA (Marketing) (Tier 1 & 2)

Common :

- Managing Product Literature, AVs, Specification sheets, etc.

- Product usage feedback from field teams

- Training internal teams on the product portfolio

- Contributing towards the development of category & brand strategy