Category Lead - North - FMCG/Food - IIM/XLRI/FMS/MDI

Company description: UNIBIC Foods manufactures and retails premium cookies under the brand - UNIBIC- . UNIBIC is one of the fastest growing FMCG food brands in India with revenue growth of ~ 50% CAGR for over half a decade. As a result, UNIBIC is today a well distributed brand in the south of India with presence across multiple channels of distribution. The company is at an inflection point and is pole-vaulting towards exponential growth viz innovative products, new categories and untapped markets.

Designation - Category Lead, North

Job profile:

- Lead the team of Area Executives & Business Officers in creating the business growth map for the region, focusing on critical levers such as Planning, Distribution, Execution and Quality.

- In each case, the Category Lead (CL) would be expected to help articulate the difference between current and future desired states, as well as define a plan for bridging the two.

- Execution would be in line with the overall trade marketing guidelines defined for the India business.

- Deploy necessary Infrastructure by way of front-line sellers, Sales Officers, Area Manager's & Distributors, and Units etc. to ensure quality distribution at optimal cost to serve.

- Manage and deploy sales and commercial budgets within approved levels, to maximize efficiency.

- Ensure efficient adoption of all sales processes in line with our strategy, such as Information technology, Capability building etc.

- As a senior people leader, CL is expected to build and support the engagement of his or her immediate and extended team, through HR processes.

- Additional responsibility of supporting the skill development of their teams, working closely with the Sales Capability function.

- Lastly, the CL will be a key part of the Sales Leadership Team, playing a crucial role in helping shape and co-create the sales strategy for the larger organization.

Candidate's Profile

- Experience in any or combination of - channel sales, business development, sales development

- Experience in Food Industry is preferable

- Experience of at least one Area Manager / Zonal/Regional level role preferable. Handled a team of 4 - 5 ASMs + 20 - 25 Sales Officers / Frontline

Skill sets Required

- Leveraging Insights

- Execution & Measurement

- Commercial Negotiation

- Customer Account Management

- Shopper Understanding

- Sales & Customer Communications

- Selling

- Financial Management

- Route to Market Optimization

- Effective Sales Management

- In-store Strategies & Tactics

Qualification required - MBA from premier institute