Category Lead - FMCG

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations

- Consult with product development personnel on product specifications, such as design, colour, or packaging and study on NPD

- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.

- Collate and Analyze market trends, Monitor competitor activities

- Assist in developing the Annual Brand Plan in conjunction with the Marketing Head

- Responsible for analysis on Market trends, consumer insights and competitors'
activities

- Recommend consumer promotions schemes, plan and execute consumer events

- Shape and communicate the marketing vision and mission.