Category Lead - Consumer Healthcare

Hiring for the Role of Category Lead for a Consumer Healthcare MNC.

Role & Responsibilities:-

1. Develop holistic brand plans to strengthen the brand's strength in the minds of the consumers through advertising, media, digital, influencer marketing, and other marketing vehicles.

2. Develop short-term and long-term business and marketing plans for the assigned brand(s) built on consumer and customer understandings to deliver overall business objectives of topline, bottom line, market share, category/brand penetration.

4. Develop, Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects

5. Track and Analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive, and research analysis, and recommend plans to strengthen/ improve the performance

6. Lead the planning, monitoring, execution, and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation, and PR programs

7. Lead and develop an annual marketing plan to deliver defined business strategies supporting sales of associated brands utilize, track and plan the Promotion and Advertising budgets based on strategic priorities

8. Work in close collaboration with sales, finance, medical affairs, regulatory, manufacturing, and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time