Category Head - Veterinary & Aqua Feed Industry

Position: Category Head - Veterinary & Aqua Feed

Experience: 12 to 16 yrs of work experience in Aqua Feed industry

Qualification : BSc Agri and MBA

Location: Hyderabad

Job Description:

1. Design and Lead the execution of marketing strategy to drive sales and increase footfalls across all zones. Design & Execute promotional program by empowering the AMROs

2. Creating Store& AMRO wise assortment plan. Ensure "Refreshment of Basket" Periodically.

3. Lead market research for the category - New brands, demand, New vendors, pricing, competitive landscape, potential innovations, future outlook & opportunities

4. Train the Zonal Trainers, Field staff about the New and existing products

5. Research and understand the vendor network and get right partners on-boarded basis identified opportunities and demand patterns

6. MIS Reporting - Product performance, Marketing effectiveness etc

7. Conduct regular research about the consumer trends to identify need gaps in the market and bridge those areas.