Category Head - Personal Care - FMCG

Company: FMCG

Designation: Category Head-Personal care

Location:Bangalore

CTC: 58 LPA [15% variable]

- Initiate and lead the implementation of the marketing plan and strategy of the assigned category to achieve the business plan targets, market share objectives category/brand growth profitability.

- Develop the yearly marketing activity plans for the categories.

- Manage the P&L of the categories.

- Be the right brand ambassador who drives equity awareness and off-take.

Key Responsibilities:

- Responsible for the overall performance of categories, equity, distribution, and sales.

- Responsible for the P&L of the categories.

- Market analysis and product launches.

- Monitoring the marketing activities' performance and measuring the success of campaigns.

- Managing category budgets, developing consumer packaging and promotional packaging, and organizing events such as product launches exhibitions, and product shoots.

- Prepare the annual marketing plan and budget and gain approval from the HOD and from management to meet the agreed sales targets and in line with the overall brand and category strategy.

- Conduct personal effort to explore new major accounts and achieve one in every quarter.

- Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements.

- Support and be jointly responsible with the business development to achieve the total revenue of the product category.

- Initiate, lead and liaise with internal departments, advertising, and creative agencies to develop specific projects such as new product development, new packaging, advertising campaign, consumer promotions, to ensure capture of opportunities to sustain growth.

- Liaise with research providers to get the required market data and consumer insights to help in the decision-making about brand positioning, new market entry, new product launches, etc.

- Work with business development and finance on pricing to ensure pricing is within band guidelines, as well as ensure that overall operating profit targets are achieved.

- Market research to commission through the category research and target markets and use said research to further performance in sales and distribution.