Category Head - Marketing - Real Estate

Discipline - Marketing

Subsector - Marketing Managers & Directors

Location - Mumbai

About our Client - Our client is India's premier real estate developer providing comprehensive residential and office space solutions across real estate categories and diverse consumer segments – from luxury residences to large integrated townships in the suburbs, from thoughtfully designed office environments to private villa retreats.

Job Description - The incumbent will report into Senior Vice President & would be responsible for Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories.

- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media

The Successful Candidate - She / He would be an MBA from a top notch business school with 10 plus years of extensive track record and achievement with an exceptional level of understanding in marketing.

- The incumbent should have proven track record of working on brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.

What's on Offer - With leveraged performance based variable compensation and opportunity for wealth sharing