Category Head - Marketing - FMCG

Position - Category Head Marketing

Based at - Corporate office, Mumbai

Reports to - Senior Vice-President & Head Marketing

Direct reports - Team of Senior Brand Managers, Brand Managers, Marketing executives

Role

- The incumbent will be responsible for a brand category, of which the lead brand is the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a ‘horizontal’ responsibility within 3-4 months of coming on board.

- She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.

Responsibilities

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.

The Person

- She / He would be an MBA from a top notch business school with 10 plus years of extensive track record and achievement with an exceptional level of understanding in marketing.

- The incumbent should have proven track record of working on brands/categories which are super-premium & price agnostic and have found preference with consumer’s basis its ability to create desirability and affinity.

- Preferred candidate should have a sound understanding of the category (services or products).

- The right candidate will be flexible, and an action & result oriented self-starter.

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.

- Should have a strategic approach with the ability to see the “big picture” and interpret environmental and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top – management in current role should be there.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction.