Category Head - Home Care Detergent - FMCG

Role & Responsibilities

Strategy & Planning

- Define category marketing strategies to support the overall strategies and objective

- Develop a feasible marketing plan and oversee its day to day implementation.

Drive category sales

- Plan and organize marketing functions and operations (new product development, branding, communications etc.)

- Brand architecture & Price pack architecture

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Manage Brand wise ROMI and perform periodic evaluation with respect to annual business plan

- Improvement in Category Margin

Brand Development:

- Revamp/Launch new products to meet market specific requirement

- Lead to direct marketing planning & Implementation

- Brand development activities (design & implementation).

PBD Delivery

- Team Management & Coaching.

- Monthly market feedback meeting with National Sales Head regarding challenges and opportunities

- Research industry reports, market trends, competition on an ongoing basis and provide monthly updates to Marketing Head

- Finalization of creative brief, work with creative agencies to develop TV, Print, Digital and point of sales creative.