Posted By
Posted in
Sales & Marketing
Job Code
1456863
Role & Responsibilities
Strategy & Planning
- Define category marketing strategies to support the overall strategies and objective
- Develop a feasible marketing plan and oversee its day to day implementation.
Drive category sales
- Plan and organize marketing functions and operations (new product development, branding, communications etc.)
- Brand architecture & Price pack architecture
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Manage Brand wise ROMI and perform periodic evaluation with respect to annual business plan
- Improvement in Category Margin
Brand Development:
- Revamp/Launch new products to meet market specific requirement
- Lead to direct marketing planning & Implementation
- Brand development activities (design & implementation).
PBD Delivery
- Team Management & Coaching.
- Monthly market feedback meeting with National Sales Head regarding challenges and opportunities
- Research industry reports, market trends, competition on an ongoing basis and provide monthly updates to Marketing Head
- Finalization of creative brief, work with creative agencies to develop TV, Print, Digital and point of sales creative.
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Posted By
Posted in
Sales & Marketing
Job Code
1456863
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