Category Head - FMCG - IIM/FMS/MDI/XLRI

Client: Fortune 500 FMCG MNC

Role: Responsible for INR 4000 Cr+ marketing portfolio of the company in India, across categories, leading iconic brands.

Candidate Profile: Full-time MBA from a Premier B-School (IIM/FMS) working with a company of similar size and scale of operations

Indicative Responsibilities :

- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.

- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.

- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

- Prepare and monitor the Annual Marketing Budget in line with business objectives.

- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.

- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, Sales support, market research etc.