Category Head - FMCG/Healthcare

Responsibilities can be categorized into relevant areas such as:

- To develop current & long term category strategy & brand plans in order to drive business and achieve sales targets as well as profitability (EBT)

- To carry out relevant consumer researches/ market analysis in order to help carve out category strategy in order to gain category share

- To design long term brand portfolio basis past & current brand identity & foretasted category movement.

- To forecast NPD & brand extensions which is in line with category targets & portfolio strategy.

- To drive brand Health targets and brand equity

- Conduct regular brand health studies to track brand awareness, trials & usership vis a vis competition. To draw marketing plans basis the results of brand tracks in order to drive brand growth

- To supervise execution of plans across Above the line & below the line in order to achieve per-designed targets

- To devise optimised marketing mix & execute brand plans within the marketing budget of the brand.

- To decide marketing mix of the brands handled including pricing, product, distribution, packaging, promotions & Communication strategy.

- To plan & allocate budget to each brand/ sub-brand/ marketing initiative in order to optimise spends.

- To ensure the execution of all brand marketing plans on-time.

- To develop brand communication that is based on consumer insights & translates into effective advertising that builds brand health and achieves brand objectives

Pramendra