Category Head - FMCG

Responsibilities:

1. Develop and execute creative brand marketing strategies.

2. Define and refine brand positioning and identity.

3. Plan and manage marketing campaigns.

4. Create and oversee brand-specific content.

5. Craft compelling and consistent brand messaging.

6. Manage public relations and media relationships.

7. Budget management for marketing efforts.

8. Analyze brand performance using data and metrics.

9. Ensure brand consistency across all touchpoints.

10. Educate and align internal teams with brand values.

11. Handle brand-related crisis situations.

Requirements:

- 5+ years of experience in content creation and strategy

- Focus on travel tech domain is preferred, but not necessary

- Worked in product companies with a strong content play

- Strong understanding of SEO principles and best practices.

- Ability to develop and execute creative and innovative content campaigns.

- Excellent writing and editing skills, with a proven track record of producing high-quality content.

- Experience in leading and managing a team of content creators.

- Passion for travel