Category Head - Accessories & Merchandise/Buying & Merchandise

The purpose is to set up the accessories and merchandise business line for an Automobile Organization and to leverage upon the popularizing biking culture through brand extension initiatives.

1. Developing a successful and profitable Business line for Accessories & Merchandise with a long term vision

2. Create short-term, mid-term & long term plan for Accessory & Merchandise Business

3. Achieve the organisational objectives for Top line, bottom line growth and enhance the overall Corporate imagery.

4. Responsible for over all P&L of the Division.