Category Consultant - Contractual Role

A. Overall Responsibilities:

Product planning:

- Identify and execute local manufacturing opportunities based on gaps.

- Work towards building assets for the India manufactured products

Pricing:

- Build the line architecture and pricing strategy of the assigned brand(s) and category.

- Drive pricing process for assigned brand(s) to deliver right price point to the consumer while also balancing finance KPIs

- Analytical bent of mind will have a strong advantage here

Demand generation through marketing communications and activations:

- Define brand strategy for the year based on consumer/shopper insights, brand goals and business objectives

- Design effective marketing strategy with a clear calendar of activities to drive consumer pull

- Manage and drive complete execution of marketing plan for assigned brands including TV, PR, digital and offline media buys.

- Work with various stakeholders (internal and external) to deliver visibility, share of voice, experiential and engagement initiatives that result in faster sales conversions.

- Engage trade partners to become preferred partners/vendors within the category.

People & vendor management:

- Proven track record of working effectively with external partners like agencies, vendors and customers to deliver on brand objectives

- Work seamlessly with internal teams for smooth functioning of SOPs

- Team player with good influencing skills and is comfortable working in a matrix organization (region, GBT, local stakeholders)

B. Competencies Required:

1. Proven track record of brand management & marketing for consumer-oriented brands which have unique challenges like ours - wide range, premium pricing, unorganized industry impact, legacy brands.

2. Creativity, Intellectual rigor and thought leadership.

3. Ability to manage uncertainty, ambiguity, complexity and change

4. Highly skilled and experienced in alignment of key stakeholders (e.g. sales, finance) and agencies.

C. Candidate:

We are looking for candidates that can hit the ground running. Organization has a wide variety of legacy brands with incredible brand awareness and equity among consumers. We are on the lookout for a self-starter with a can-do attitude, who can help us on our journey to multiply our business while continuing to build on the incredible brand value we have to offer. Ideal candidate will have:

1. 5+ years of relevant experience (minimum 5 years in marketing) in consumer-focused industries - MBA essential.

2. Right balance of Strategic (thought leadership) and Execution skills.

3. Proven agency management skills

4. Entrepreneurial (i.e. can work through/around problems and get things done), with high growth orientation

5. Cross-functional knowledge and in-depth understanding of channels (offline & online