Casio - Senior Assistant Manager/Deputy Manager - Digital Marketing

- Performance marketing on E-Com :

1. Make promotional plan & calendar of activities specific to achieve brand objectives using various paid & organic media formats on EC platforms.

2. Set up & optimize paid promotions on EC portals to grow SKU visibility and business.

3. Use new media formats, & update approach with changing market situations.

4. Keep the Casio brand & its SKUs on the TOM and lift SOV vs competition on EC platforms.

- Customer Experience :

1. Analyze and improve customer purchase journey on the platform for CIC brands on platforms.

2. Need to enhance the consumer experience on various E-commerce sites and enhance brand visibility to be the leader in the category_A+ Content and Brand store

3. Create positive word of mouth on various Ecom platforms and regularly analyze reviews.

- Reporting & Account Management :

1. Consistently review, analyze campaigns & document them in reports.

2. Monthly & Quarterly report creation for performance review. Include CPM and CPC both.

3. Learnings to be documented systematically - A/B tests, new creative performance and so on.

4. Continuously evaluate marketing initiatives & take corrective measures to optimize output.

5. Error-free, timely processing of platform-wise marketing invoices

- Consumer behavior :

1. Regularly analyze consumer behavior w.r.t to media, content, future trends and competitior intelligence to improve Ecom marketing & overall business performance on platforms.