Casio - Deputy Manager/Manager - Performance Marketing

Deputy Manager/Manager- Performance Marketing

Key Duties & Responsibilities:

E-Commerce Portal Marketing:

- Optimise and manage the Casio brands on ecommerce portals as per the planned product mix and prioritisation.

- Develop customised strategy for different ecommerce portals basis the consumer cohorts,allied product categories and affinity brands in the similar space.

- Prioritise maximising GMV (Gross Merchandising Value) extraction across all product categories

Performance Marketing:

- Conversion Rate Optimization (CRO): Continuously optimize the website and landing pages to improve conversion rates for key actions, such as purchases, downloads, or form submissions.

- Cost per Acquisition (CPA): Manage and reduce the cost per customer acquisition through paid advertising channels.

- Return on Ad Spend (ROAS): Achieve a positive ROAS by optimizing paid advertising campaigns, including Google Ads, Facebook Ads, and others.

- Ad Click-Through Rate (CTR): Increase ad CTR through compelling ad copy and audience targeting.

Analytics and Reporting:

- Data Analysis: Regularly analyze performance marketing data to identify trends, opportunities, and areas for improvement.

- Performance Reports: Generate and present comprehensive monthly or quarterly performance reports to the leadership team, highlighting KPI achievements and proposed improvements.

Budget Management:

- Budget Allocation: Manage the performance marketing budget effectively, allocating resources to channels that demonstrate the highest ROI.

- Cost Control: Ensure that campaigns stay within budget and achieve cost efficiency.

What are we looking for:

Candidate having great exposure in:

- Marketing: Digital Marketing mix + Analytics

- Marketing: Meta Blueprint + Google Adwords + Amazon Ads certification

Qualification & Experience:

- Must have 7 to 9 years of experience with a proven track record of working & leading a team in Performance Marketing of a product-focus organization.

- Must have completed MBA (Full-time).

- A team manager with exceptional team engaging skills.