Casio - Deputy Manager/Manager - Experience Management

- Development, execution, and evaluation impact of offline marketing plans across multiple formats of retail store

- Quality and Scale of Execution with operational efficiency for all offline and below-the line campaigns

- Reducing Go to market Time of execution for national-level launches

- Reduced timelines to go live across touchpoints

- Vendor Management and Cost Optimizations

- % reduction in cost due to scale + % improvement in quality due to the right selection of vendors for the projects

- Driving POS Innovations with newer formats of marketing collaterals

- Number of innovations in point-of-sale material formats to drive better saliency for the product range

- Display and Footfall Management

- Driving enhanced visual presentation of the product range and driving all offline activations across all retail formats to drive footfall