Casio - Deputy Manager/Manager - Brand Marketing - Watches Vertical

Key Duties & Responsibilities:

To strategies, plan, develop, execute and monitor marketing initiatives across the brand' lifecycle to boost market share, adoption and strengthen brand health.

To strategize & plan brand strategy and develop relevant levers to improve brand health, volumes and market share

- Impact on Brand Health Parameters

- Impact on Retail Nos, Market Share

- Offline Channel-based planning to support sales

- Communication Quality gauged through Link scores & qual research.

- Strategize and work closely with Experience Management team to synchronize brand strategies with offline retail experience.

Direct & Monitor the marketing initiatives for an impactful execution by preparing briefs, liasoning with creative, activation & media agencies to plan & execute ATL, BTL & social media activities

- Timely Roll Out of plans

- Impact on retails &enquiry

- Impact on Brand Health Parameter

- Campaign impact monitoring through defined KRAs & KPIs

Planning & implementation of market research programs - U&A studies, brand lift studies etc. to understand consumer behavior

- Timely Roll out of research

- Positive Impact on Brand Health Parameters

Liaison with CFTs for brand life cycle management: Sales, Ecommerce Team, Business Planning team

- Timely Roll out

- Execution Effectiveness

Streamlining & improving internal systems & processes; preparation of reports

- Timely Roll out

- Execution Quality and understanding

What are we looking for:

Candidate having great exposure in

- Fashion trends knowledge

- Must possess story telling skills

- Must have creative skills

- Understanding of consumer behaviour

- Database Marketing

- Strong Ms -Office skills

Qualification & Experience:

- Must have 2 to 4 years of experience

- Must have completed MBA (Full-time) with specialization in marketing or working in a large-scale creative agency in account planning or account management.

- Must currently be working as a brand manager/asst. brand manager in a key consumer brand or managing a key consumer brand / brands from the agency side

- Having sales experience of 1-2 years would be a plus