Casio - Deputy Manager - Brand Marketing

1. ATL, BTL & Social Media Program Management: - Preparing briefs, liaising with creative, activation & media agencies to plan & execute ATL, BTL & social media activities.

2. Brand Strategy: - To strategize & plan brand strategy and develop relevant levers to improve brand health, volumes, and market share.

3. POSM Management: - Developing POS assets & overseeing their deployment in coordination with the sales team.

4. Market Intelligence & Consumer Research: - Planning & implementation of market research programs (in-house/using agency) to understand consumer behavior