- Drive strategic innovation to generate new product ideas, research/ analyze them for feasibility and business impact, and lead implementation of those ideas and create product roadmap.
- Responsible for analyzing customer needs, competitive offerings and provide direction on best practices and emerging trends in relation to e-commerce capabilities.
- Continuously improve existing products and features to drive higher conversion or engagement.
- Collaborate with various teams such as IT, Designing, Sales, and Operations for core product development.
- Responsible for innovative feature conceptualization, designing wireframes, documenting PRDs to enhance site usability & profitability.
- Responsible for developing customer wireframes and user cases and ensure optimal level of customer services
- Analyse all customer requirements and monitor requests and manage all defects in products for all monthly releases.
- Responsible for gathering and analysing User Research data to build Product Requirements.
- Responsible for developing new UI designs using web technologies.
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