Cashify - Manager - Digital Marketing

- Implementation, tracking and optimization of Google Adwords and other PPC campaigns

- Implementation, tracking and optimization of Social Media Ad campaigns

- Ensuring ongoing optimization of Cashify website/app, to generate high quality traffic and conversions.

- Analyzing data from Google Analytics and other tools to increase traffic, and improve usability, design & content on the website

- Demonstrable experience in leading and managing SEO/SEM, website and conversion optimization, mail, content marketing, and social media marketing strategies

- Understanding of Mobile App marketing and monetization would be added benefit

- Search Engine Optimization:

- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.

- Get high quality backlinks using ethical SEO techniques

- Regular monitoring of website ranking performance

- Identifying keywords with low difficulty to gain significant traffic.

- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

- Developing digital strategies and consumer insight for new user and existing user base.

- Ensure thorough usage of analytics and maintain a data-driven approach to marketing.

- Develop, optimize and track monthly digital marketing budget.

Desired background

- Proficient knowledge of Google Adwords, Analytics and Webmasters.

- Experience in creating ad campaigns, managing and optimizing the same.

- Experience in managing digital partners, Attribution and Analytics.

- Experience in managing Advertising on social platforms.

- Good Understanding of consumer behavior in the digital space.

Education/Work experience

- Should be Graduate in any field(Engineer preferred)

- 3+ relevant years of work experience, in digital marketing with a company which has seen significant scale.

- Knowledge of Retail, consumer goods industry, online industry

Key Skills

- Excellent communication skills

- Analytical mindset

- Prior experience with E-commerce or consumer internet company is helpful

- Understanding of Electronics market (Laptops/Mobiles/tablets etc)

- Understanding of Second hand market (Not mandatory, but will be helpful)

Salary Range: 5 - 10 LPA