Cashfree - Senior Manager/Associate Director - Brand Marketing

About Us:

Cashfree Payments is India's leading payments and API banking company. It provides full-stack payment solutions for businesses in India to accept payments via 180+ payment modes and make payouts - all with a simple integration.

Over 6,00,000+ Businesses trust Cashfree Payments with payment collections, vendor payouts, salary payouts, bulk refunds, expense reimbursements, loyalty and rewards, and so much more!

We enable businesses of all, and we are building the payments infrastructure for tomorrow, today.

We entered the payments industry in 2015 to facilitate Cash-on-Delivery payments for e-commerce businesses. We are also contributing to the pace of India's digitization by working closely with traditional banks to increase ease and convenience for last-mile customers.

Job Title: Senior Manager/Associate Director - Brand Marketing

What are we looking for?

This role will build and enhance the Cashfree Payments brand across various markets. This role will oversee all brand marketing activities, develop strategic marketing plans, and execute campaigns that increase brand awareness, drive customer acquisition, and promote customer loyalty.

What you'll do: Brand Strategy and Management:

- Develop and implement a comprehensive brand strategy that aligns with the company's vision and business goals.

- Define and manage the brand communication strategy using a variety of media.

- Ensure consistent brand messaging across all marketing channels and materials.

Campaign Development and Execution:

- Lead the creation of integrated marketing campaigns that elevate the brand and drive business results.

- Work with internal teams and external agencies to develop creative content and marketing materials.

- Monitor and analyze campaign performance, adjusting strategies as needed to optimize results

Budget Management:

-Develop and manage the brand marketing budget, ensuring optimal allocation of resources.

- Track and report on budget performance and ROI of marketing activities.

Digital and Social Media Marketing:

- Oversee digital marketing strategies including SEO, SEM, email marketing, and social media.

- Develop and execute social media campaigns that engage and grow our online community.

Qualifications:

- 8+ years of experience in brand marketing, preferable with prior experience in a creative agency

- Proven track record of developing and executing successful brand strategies and campaigns, especially in challenger brands.

- Strong leadership skills with experience in building and managing a team.

- Excellent communication and presentation skills.

- Ability to think strategically and creatively.

- Proficiency in digital marketing tools and analytics.

- Strong project management skills with the ability to manage multiple projects simultaneously.

Location : Bangalore