CASAGRAND PREMIER BUILDER - Specialist - Performance Marketing

Role Description:

We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our team in Chennai. In this role, you will be responsible for planning, executing, and optimizing performance-driven campaigns across Meta and Google Ads platforms, with a focus on lead generation. You will leverage your analytical skills and expertise in media planning to maximize ROI and drive business growth.

Key Responsibilities:

Campaign Management and Optimization:

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) campaigns for lead generation.

- Continuously monitor campaign performance, analyze key metrics, and implement optimization strategies to improve ROI.

- Conduct A/B testing of ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.

- Manage and optimize bidding strategies to achieve target cost-per-acquisition (CPA) and return on ad spend (ROAS).

Media Planning and Budget Management:

- Develop comprehensive media plans and allocate budgets effectively to maximize campaign reach and impact.

- Forecast campaign performance and track budget utilization to ensure alignment with marketing objectives.

- Analyze market trends and competitor activities to identify opportunities for media optimization.

Data Analysis and Reporting:

- Utilize analytics tools (e.g., Google Analytics, Meta Ads Manager, Google Ads) to track and analyze campaign performance.

- Generate regular reports and dashboards to provide insights into campaign performance and identify areas for improvement.

- Present data-driven recommendations to stakeholders to optimize campaign strategies.

Collaboration and Communication:

- Collaborate with creative and content teams to develop compelling ad creatives and landing page content.

- Communicate effectively with internal stakeholders to provide updates on campaign performance and progress.

- Stay up-to-date with the latest trends and best practices in performance marketing.

Market Research:

- Conduct market research to understand target audience behavior, and use that information to improve campaign targeting and conversion rates.

Qualifications and Skills:

- Minimum 3 years of experience in performance marketing, with a focus on Meta and Google Ads.

- Proven track record of success in managing and optimizing lead generation campaigns.

- Strong expertise in media planning and budget management.

- Excellent analytical skills and proficiency in data-driven decision-making.

- Proficiency in using analytics tools (Google Analytics, Meta Ads Manager, Google Ads).

- Strong understanding of digital marketing best practices and trends.

- Excellent communication and collaboration skills.

- Ability to work in a fast-paced and dynamic environment.

- Real estate marketing experience is a plus.

Competencies:

- Performance Marketing Expertise

- Campaign Management

- Data Analysis and Reporting

- Media Planning and Budgeting

- Analytical Thinking

- Problem Solving

- Communication and Collaboration

- Results Orientation

- Fast Learner