Cars24.com - Manager - Performance Marketing

About Cars24 :

- Selling a car is outright painful. Right for the very first owner of a car in the 1880s, to an owner today - selling a car has been a disastrous experience. So much for all the advancements that include autonomous and flying cars!! Why is the problem worth solving? First, because you and I hate how we have to sell our car. So if we can fix it, we build a REAL big business. Good news is that given we (CARS24!) already buy around 15,000 cars every month, so we know how to fix it.

- Second, this gives us - a supply which is the leading factor in the used car market's equation and we have just started ruling the demand side of the equation by introducing a platform where people can buy a 100% verified used car from CARS24 at best price with no hassle for paperwork!

About the role :

We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.

- Performing day to day operations, optimizations, planning and regularly finding new ways to develop the business.

- Implementing Marketing Campaigns for Website and Mobile platform. Actively collaborate with the Agency teams to strategize and implement innovative media campaigns.

- Performed competitive research and sales data analysis to recommend new strategies and improvements for increased sales. Creating, managing and promoting new deals, offers & Sales.

- Create & manage Google & Bing search ads, display & Shopping ads. Writing compelling ad copies etc.

- Use analytics data and lead tracking to optimize campaigns and constantly improve results for our clients.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

What we are looking for:

- Experienced in managing Pay Per Click ads, Search Engine Marketing ads in Google Ads / Facebook / LinkedIn / yahoo / Bing (eCommerce & lead generation), and Social Media Ads.

- Must have handled small and large budgets in Domain

- Must have handled small and large budget lead generation campaigns.