Cars24.com - Growth Marketing Lead - Middle East

CARS24 is a used vehicle e-commerce platform reaching a billion dollars in sales in 6 years.

Indian auto space is having an opportunity of over $100 billion across car, bikes, financing and servicing. To pursue our plans to supercharge our growth in India and International market, we have raised over $200million in funding, at a billion-dollar valuation.

And as our name rightly suggests, we deal in everything related to pre-owned automobiles (car & bikes) and we do it 24/7. Now, you might ask, in this sea of car re-sellers, what is it that makes us different? Well, CARS24 is more than your next-door car re-seller. It is a next-generation e- commerce platform with an edge. It is the satisfaction we provide our customers that lies at the heart of our business. We take great pride in providing the best experience to all parties involved - with sellers getting the best value for their car, and buyers getting to choose from a wide assortment of automobiles. For a company launched in just 2015, CARS24 has scaled rapidly. With a presence in 150 cities and counting, we are growing at more than a 100% rate, year on year. That's not all -CARS24 provides several other services that benefit our patrons, such as financing and warranty for its consumers. Our success is spearheaded by innovation - the invention of a unique price discovery mechanism of used autos. It includes a state-of-the-art propriety inspection app, an innovative auction format that is first-of-its-kind in the world, and an all-powerful algorithm that matches supply and demand using millions of data points.

CARS24 Middle East : We have launched in UAE in 2021 March (http://cars24.com/ae) and will soon launch in other GCC countries.

Below you will find the job description and details of what we look for in a candidate but trust me the biggest decision factor would be your belief in what we do.

- As a Growth Marketing lead you will supercharge our growth marketing strategies. You will be the custodian of key business metrics, driving and implementing strategies to drive growth agenda.

- Your will be running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.

- If you're interested in using systematic ways to test experiments and can generate innovative ideas to increase sales, we would like to meet you. As a growth marketing lead, your job is to find the channels and strategies to increase revenue.

- Ultimately, you should be able to find new and innovative ways to increase revenue and meet company goals.

Responsibilities

- Work with cross functional team (Product, Services, Sales) to establish growth strategies to support Cars24's revenue goals.

- Custodian of key business metrics, driving strategies to delivery growth agenda

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive education and engagement.

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

What you'll need

- Relevant 1-2 years of experience working as growth marketeer and at least 1 year of Tier1 management consulting experience

- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Strong growth track record, with samples and results of past campaigns.

- Outstanding written, oral and organizational ability.

- Proficient with Analytical tool