Cars24.com - Content Lead

We are Cars24!!!

And as our name rightly suggests, we deal in everything related to pre-owned cars and we do it 24/7. Now, you might ask, in this sea of car re-sellers, what is it that makes us different? Well, CARS24 is more than your next-door car re-seller. It is a next-generation e-commerce platform with an edge. It is the satisfaction we provide our customers that lies at the heart of our business.

We take great pride in providing the best experience to all parties involved - with sellers getting the best value for their car, and buyers getting to choose from a wide assortment of automobiles.

We are looking for a content specialist to drive all marketing content initiatives, both internal and external and across multiple platforms. Someone who could think like a publisher/ journalist, leading the development of content initiatives making CARS24 the industry leader.

Role & Responsibilities:

- Set up and lead a team of content marketers to look after external media content on CARS24 blog and digital platforms; user engagement content like push notifications, SMS, emails; employer branding via internal channels and other platforms.

- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including website and App.

- Work closely with business and product to conceptualize and implement content strategy.

- Should be digital savvy and execute content marketing initiatives on various content channels including all of the brand's social media handles, blogs, influencers, vernacular media etc.

- Develop and maintain editorial calendar, delegate tasks, and ensure deadlines are met.

- Establish guidelines and best practices across teams on content generation

Ideal Candidate-

- 5-7 years of experience creating well-researched web content (as a writer, journalist or general content creator), for an online publication

- Amazing writer & storyteller, with an ability to use both data and intuition to inform decisions

- Strong project management skills and an ability to work with multiple stakeholders

- Extreme attention to detail - a stickler for the little thing