Posted By
Posted in
Sales & Marketing
Job Code
1155046
Job Title : Regional Trade Marketing Manager
Job Purpose and Impact :
- The Regional Trade Marketing Manager will work with the manager to execute activities on the local market targeted to all customer groups.
- In this role, you will collaborate with sales, product and category line managers and communication teams with a focus on understanding and achieving the needs and business goals of customers.
- You will supervise a team that contributes to display, promote and increase sales of
products at point of sales.
Key Accountabilities :
- Collaborate with the product or category line manager and communication teams to execute store plans and category management solutions, such as shop navigation, visual communications in and outside the shop and product category shelf and space management.
- Supervise all promotional activities at local level.
- Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.
- Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.
- Provide relevant information to measure performance and impact of all short and long term promotional activities.
- Other duties as assigned
- Responsible for personnel decisions related to hiring, performance and disciplinary actions for your direct reports.
- You will also spend time completing the same tasks as employees on your team.
Qualifications :
Minimum Qualifications :
- MBA from top Tier B-School or related field
- Minimum seven years of directly related work experience with two years in general trade sales only
- Other minimum qualifications may apply
Preferred Qualifications :
- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
- Should be from FMCG background or related industry
- Demonstrated experience in branding and communication activities
- Proven experience in trade marketing activities.
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Posted By
Posted in
Sales & Marketing
Job Code
1155046