CarDekho.com - Program Manager - Digital Media Lead

Digital Media Lead(Program Manager)

- Looking for a dynamic Digital Media business leader with knack for detail and Innovation. Proficient in putting together and executing specialized digital programmes to achieve specific outcomes.

- Driving campaign execution from strategic planning to brief development to implementation through all functional marketing areas internal and external.

- Possesses general understanding of AdTech ecosystem.

- Run in-depth analysis on every aspect of media in order to optimize efficiency and effectiveness of spends

- Build analytics models to help set and optimize media strategy

- Should know programmatic advertising and Digital media planning

- Good project Management skills

- Understand how different Mediums (Direct Buy / Programmatic Advertising and Performance Marketing can be used to achieve different Objectives)