Capstone Life - Deputy General Manager - Marketing

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute a comprehensive marketing strategy that aligns with the company's business goals and objectives.

- Lead market research efforts to identify trends, customer needs, and competitive landscape.

Campaign Development:

- Lead the creation, execution, and management of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.

- Collaborate with content creators to ensure messaging is aligned with brand voice and marketing goals.

Brand Building:

- Drive brand awareness and positioning efforts, ensuring that the brand resonates with the target audience.

- Develop and implement brand campaigns that effectively communicate the value of company's products.

Digital Marketing:

- Develop and manage digital marketing strategies, including SEO/SEM, social media, email marketing, and online advertising.

- Ensure a consistent and effective digital presence that enhances brand visibility and engagement.

Performance Marketing:

- Oversee and optimize performance marketing campaigns across various channels (e.g., Google Ads, social media, email marketing).

- Analyse campaign performance, providing actionable insights and recommendations to improve ROI and conversion rates.

Team Leadership and Development:

- Lead, mentor, and develop a high-performing marketing team

- Foster a collaborative and creative team environment, encouraging innovation and continuous improvement.

Budget Management:

- Manage the marketing budget, ensuring efficient allocation of resources across channels.

- Monitor spending to ensure alignment with budgetary goals and objectives.

Stakeholder Management:

- Collaborate with internal stakeholders, including Sales, Operations, and Design teams, to align marketing efforts with overall business objectives.

- Build and maintain relationships with external partners, agencies, and vendors.

Qualifications:

- MBA/Bachelor's degree in Marketing, Business Administration, or a related field.

- 8+ years of experience in marketing (at least 4-5 years in Real estate marketing), with a strong background in digital marketing, content development, and brand building.

- Proven experience in leading and managing a marketing team.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills.

Key Competencies:

- Exceptional leadership and strategic thinking abilities.

- Strong written and verbal communication skills.

- Proficiency with marketing tools and software, including Google Analytics, social media management platforms, and email marketing systems.

- Creative mindset with a deep understanding of marketing trends and best practices.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively