STRATEGIC
- Planning, developing and implementing PR strategies in line with the overall Marketing & Communication and organisation objective
- Increase Capgemini's reputation in the Indian market
- Significant experience in leading high-profile communication, making sound judgments, and counseling management in highly pressured circumstances
- Leverage knowledge, domain expertise, communication skills, and experience to achieve results
MESSAGING
- Participate in the development and maintenance of all corporate messages and proof points
- Ensure global perspectives are incorporated in the corporate messaging
MEDIA RELATIONS
- Manage corporate messaging and media relations across sectors
- Identify and manage media relationship-building programs and opportunities
- Maintain professional working relationship with media, Government organizations and Industry associations
- Researching, writing and distributing media pitch points to targeted media
- Collating and analysing media coverage;
- Coordinate with business heads to understand Corpcom requirements and for releasing authored articles to be published in the media
- Coordinate with PR agency in successful implementation of the program
- Managing the PR aspect of a potential crisis situation
SKILLS
- Leadership and decision making skills
- Extensive PR experience across sectors is a must
- Excellent written and spoken English
- Excellent media relationships and demonstrated experience in placing media stories
- Knowledge of the new media industry
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