Capgemini - Campaign Manager

4 - 7 Years

Mumbai

Posted 5 years ago

#Campaign Management #Web Analytics #Email Marketing #Digital Marketing #Marketing

Job Role

We are hiring for our Campaign Management team for Mumbai Location.

- Define and implement campaigns related to Salesforce.com, Pardot based campaign management process.

- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

- Be aware of global plans and proactively suggest areas for regional alignment.

Execution :

- Undertake Salesforce.com, Pardot marketing database clean up for accounts to enrich & update their data and its integrity.

- Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives

- Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices

- Should have exposure to radian6

- Reporting and Analytics - Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis

- Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.

- Define and implement new marketing automation methodologies that will maximize efficiency Coordination

- Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analysing specific need of country. Program Manage campaign assets from productions team.

- Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites

- Effectively collaborate with colleagues and CRM/Demand Generation Operations

- Develop and maintain long-term data strategy and work in tandem with stakeholders

- Maintain database integrity and synchronisation of marketing systems

- Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming.

Salary Offered : 8-10 LPA