Campaigns Strategy Lead - Online/Internet

Campaigns Strategy Lead

Role & Responsibility:

- Responsible for Campaign Strategy in - personalised commerce and consumer engagement business

- Developing overall cross channel customer engagement campaigns strategy and implementing the same

- Responsible for the campaigns planning/calendar, campaigns process/flow and initiating high impact ROI driven CRM campaigns

- Responsible for campaigns creative & communication templates

- Responsible for the entire customer lifecycle value management campaigns - planning to operations including campaign strategy, targets, measurement metrics & partner with analytics team to drive insights that will be critical to the success of the business goals

- Responsible for driving redemption volume through targeted marketing campaigns, design appropriate offers/promotion to drive redemption volume and deliver value to customers

- Responsible for managing campaigns budgets & proposals

- Establishing and measuring the metrics for post campaign effectiveness and responsible for reporting management

- Ownership - establish and measure customer engagement, retention and satisfaction metric

Candidate Qualification and skill sets:

- BE/ BTech, MBA

- Should have 8-10 years of experience in customer life cycle and engagement campaigns strategy, online merchandising

- Should have exposure to areas such as traffic building, campaign planning, designing offers, planning promotions etc.

- Deep knowledge of campaigns strategy & planning

- Advanced knowledge in leveraging customer data, technology, and marketing strategy for campaign and merchandising planning and execution

- Must be at ease with data science that impacts business/marketing ROI

Target Industries & Companies:

- Ecommerce, Banking, Digital media agencies

- Amazon, Flipkart, Snapdeal, ICICI Bank, HDFC Bank, HSBC, Linteractive, Mindshare