Campaign Specialist - Pardot

Job Description :

- 3+ years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc

- Excellent knowledge of HTML, CSS

- Should understand the data flow between Sales cloud and Pardot

- Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content

- Should have created and deployed lead scoring model

- Landing page creation / lead capturing

- 3-4 years of responsive HTML coding experience email + landing pages

- Knowledge of building SMS / Push /In app messages would be preferred

- 1-2 years of experience using HML, AMP scripting or any other scripting language

- Ability to work in a high-energy, quickly changing, and demanding environment

- Should have excellent communication skills and be able to interface directly with clients and higher management.

- Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges.

Roles & Responsibilities include:

- Understand the business use-cases and provide the necessary technical solution

- Perform automated roles for data transition from sales cloud to Pardot

- Implement data dedupe practices

- Act as campaign developer for campaign operations projects

- Will also need to know dynamic content Email/Push/SMS builds.

- Develop, Setup, QA and Schedule various types of campaigns in Pardot

- Custom coding (when required)

- Usage of responsive builds for emails and landing pages

- Field mapping, custom field creation

- Setting up lead scoring process, rules and maintaining

- Dynamic list creation

- Tracking from various data sources for automation/scoring

- Lead Qualification and remapping

- Campaign performance tracking and reporting

- Building Smart Form and Landing pages to capture and support audience segmentation

Domain specific Skills:

- Campaign Operations and Marketing Automation

- Lead journey and lead life cycle

- Advance HTML/CSS knowledge

- Eye for detail to assist in audits

- English communication skills to assist the candidate attend client calls