Campaign Specialist - Digital Media - EdTech Startup

Campaign Specialist - Digital Media | Leading Global Edtech Startup

- Work for one of the leading Global Edtech company that has academic collaborations with prestigious institutes - Great Lakes Institute of Management and Illinois Institute of Technology!

- Our client is one of India's leading ed-tech company that offers high quality, impactful and industry relevant learning programs to working professionals through convenient technology-enabled blended and online modes, enabling them to develop new competencies and achieve career growth without disrupting their career. Apart from providing India's #1 rated analytics course popular executive MBA programs and specialized courses such as the Financial Risk Analytics program.

- The team comprises of passionate individuals having an excellent blend of entrepreneurial and industry experience. Its founding team has been part of multiple successful startups in the US and India. The team members are alumni of leading institutions like Stanford, Berkeley, MIT, Kellog, IIT Mumbai, Duke, MDI, IIM Ahmedabad and IIM Shillong and have previously worked in companies such as Tiger Global, Flipkart, Snapdeal, Boston Consulting Group, Zipdial, SAP, and Stratify.

- The company has seen a 100 times growth in the number of registered learners in three years, and 30 times revenue growth in the last 3 years. The team has grown from five to 60 and now has offices in Bengaluru and Gurgaon. Their programs are offered in Gurgaon, Chennai, Bangalore, Pune, Hyderabad and Mumbai.

As a Campaign specialist - Digital Media, you will be responsible to plan, design and execute successful online customer acquisition campaigns.

Your responsibilities will include:

- Scaling and managing PPC and PPM campaigns across multiple channels

- Working in conjunction with cross functional teams to plan and executing large-scale marketing campaigns

- Measuring, analyzing and understanding marketing metrics to drive marketing decisions

- Managing email lifecycles to nurture leads and engage with customers

- Editing / Writing content for marketing collaterals such as ad copies, landing pages, etc

- Reporting KPI reporting on a Daily/Weekly basis based on the KPIs defined for the campaign

Desired Candidate Profile:

- Demonstrable experience of 2+ years in Digital Marketing

- Possess strong and demonstrable understanding of various Ad networking tools, Google analytics & SEO

- Google analytics and Google Adwords certifications preferred

- Have an understanding of online marketing principles

- Have an understanding of the digital environment

- Be comfortable with online reporting tools and tracking methodology

- Good knowledge of Microsoft Excel

- A self-starter and passionate about digital marketing

- Should be comfortable working in a high energy startup and be eager to solve tough challenges