Campaign Planning Lead - Internet

Key Responsibilities Include

- Single threaded owner for the campaigns program. This person will be responsible for marketing and program management of all key campaigns

- Long term planning and development of strategy for the campaigns program

- Own and develop a high bar of customer experience for all campaigns

- Develop go to market strategies including key propositions and constructs for each campaign

- End to end program management to ensure smooth execution

- Developing and executing new ideas for driving engagement goals

- Building robust processes for smooth execution of the campaigns calendar

- Liaising with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution

- Partnering with internal brand and digital marketing teams to plan, develop, execute and analyze marketing campaigns across online and offline channels.

- Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth