Campaign Performance Analyst - Global Home Appliances Business

Job Summary :

The Campaign Performance Analyst empowers the local market teams by providing the latest insights and reporting on activation from media, market shares to sales as well as baseline reporting leading to increased performance for the campaign and always-on of all omni-channel activities. His/her focus is on campaign performance analyses of all activities and 360 reporting and ongoing reporting of the market.

Responsibilities :

- Focus on all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Company website pages - CRM emails - E-trade content) supporting champions campaign for One Consumer and always-on presence for Domestic Appliances.

- Inform activation strategies by providing the market team with business / channel specific performance metrics including: Revenue, customer satisfaction / NPS, visits, conversion, campaign impact, consumer insights, product insights, etc.

- Input into 360 reporting and ongoing reporting of the market. He/she provide input on performance and analysis for all media outside the in-hub activities (e.g. TVC)

- He/she will create 360 reporting and ongoing reporting of the market for all local campaign and always-on activities outside the activation team scope.

- Drive increased adoption of data-driven decision-making and agile working (Build, Test, Learn), contribute to campaign optimization process and daily management activities in order to drive campaign performance via continuous improvement.