Campaign Manager - Remarketing - BFSI

Campaign Manager-Remarketing-BFSI

Key Responsibilities:

- Runs the marketing technology platform and sets up campaigns to drive Re - engagement among the acquired leads.

- Runs the martech platform across multiple LOB's Digital and Assisted

- Execute tests/enablers planned for the sprint demonstrating success and failure metrics

- Identify test scale ups/ iterations based on performance

- Plan and revise inventory wise tests and creatives backlog on a timely basis

- Collaborating with cross-functional teams such as digital marketing, analytics, and sales to align remarketing efforts with broader marketing and business objectives.