Campaign Manager - Performance Marketing - Internet/Online

Role : Performance Marketing

Location : Bangalore (Currently WFH)

Industry : EduTech

Performance Marketing - Campaign Manager

Key Responsibilities :

- Plan, design and manage execution of marketing for higher-ed program(s)

- Lead digital marketing efforts for customer acquisition campaigns

- Manage marketing campaigns at scale across multiple channels like google, Facebook, LinkedIn, affiliates etc.

- Work in conjunction with cross functional teams (Sales, Product, Tech etc.) to manage large scale marketing campaigns

- Measure, analyse and understand marketing metrics to drive marketing decisions

- Own and Manage Re-marketing and Re-engagement to drive transactions from Old Leads

Qualification :

- 2-4 years of experience in executing and optimizing paid campaigns (performance marketing) for domestic market

- MBA from a reputed institution