Campaign Manager - FMCG

Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.

Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.

The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.

As a Campaign Manager, you will be responsible for devising B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

What you will do :

- Managing the procedure, implementation, tracking and measurement of marketing campaigns

- Briefing and overseeing the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity

- Working within a budget and reporting any overspend

- Ensuring that the organisation's brand and identity is adhered to in campaigns and in all communication channels

- Delivering regular reports of campaign results, including web analysis and evaluation of KPIs

- Maintaining regular measurement of the ROI of campaigns

- Ensuring accuracy of marketing materials and providing formal sign off if necessary

- Collecting and using data to inform new campaigns and evaluating existing campaigns

- Taking responsibility for the organization of any trade shows or exhibitions

- Administering the website(s)

- Keeping abreast of current trends in marketing

Desired Candidate Profile :

What you need to have :

- Bachelor's/Master's degree in Marketing or Business or comparable education/experience

- Experience working closely with sales and account teams to develop collaborative marketing plans

- Experience in D2C brands, and hands-on digital campaigns